This article is a brief introduction to some best practices about web notifications and some typical mistakes we should avoid.
We have several instruments to measure users engagement, such as downloads or clicks. Highly engaged users tend to be more profitable as typically they conclude purchases and share the website content within their network.
When we consider push notifications, engagement can be measured as the average number of sessions the recipients generated by receiving the message within a defined period of time.
Push notifications are a powerful channel to keep an interactive contact with our users and reach out to them even when they aren’t visiting our web site.
Commercial newsletters allow for fake user data (do you always provide your real information in any newsletter? 😄).
Conversely, it is not possible to falsify credentials with web notifications, but they can be a double-edged sword.
We can build an amazing web app but if we do not use notifications properly, we flood the users with irrelevant information. Either they will be annoyed or the message we wanted to send across will be swallowed by too much information.
Push notifications can bring benefits to different business fields.
E-commerce: a practical case
Let’s take a common scenario. A potential customer browses among our e-shop articles and puts one item in the cart for the purchase.
Originally published at https://dev.to on February 3, 2021.